The Art of War (Chinese: 孫子兵法; lit. 'Sun Tzu's Military Method') is an ancient Chinese military treatise dating from the Late Spring and Autumn Period (roughly 5th century BC). The work, which is attributed to the ancient Chinese military strategist Sun Tzu ("Master Sun"), is composed of 13 chapters. Each one is devoted to a different set of skills or art related to warfare and how it applies to military strategy and tactics.
The overriding principle is to deceive the "enemy" (in this case you) into believing that unrelated issues are dangers to humanity while they build their evil kingdom under Satan. The fashion house Balenciaga is a case in point.